Plus White

As the makers of the first whitening toothpaste, Plus White® has built its heritage on creating whiter and brighter smiles. Today, Plus White® offers the most economical and efficient systems and gels for full-coverage whitening as well as premium whitening toothpastes.

Plus White® continues to research and grow as a brand in the whitening category. Consumers can expect the highest level of expertise and standards as we continually deliver on great products and affordability.